LATH GROUP × LOVR

Enter password

Gold Coast
01 / 08
Scroll ↓
Proposal

Project marketing for COVE in Palm Beach

Prepared for
LATH GROUP
Contents
Project marketing, priced per item
Date
August 2026
01

Brand and naming

  • Name conceptualisation, session, 12 names, rationale, presentation$1,200
  • Brand identity, word mark, logo mark, type, palette, applications, guidelines, exports$2,800
  • Font licencesAt cost
02

Print and collateral

  • Project brochure, up to 12 pages$2,400
  • Agents flipbook / Project brochure, up to 24 pages$3,600
  • Floor plan brochures, up to 24 pages$3,600
  • Fixtures and finishes schedule, up to 12 pages$2,400
  • Masterplan and siteplan illustration$1,200
  • Interactive location map$1,200
  • Hoarding, scaffolding and on-site signage$600
  • EOI form$200
  • Print productionOn application
03

Website

  • Landing page design, EOI$2,800
  • Landing page development, EOI$3,200
  • Website design, up to 10 pages$4,500
  • Website development, up to 10 pages$5,500
  • Annual hosting$1,200 a year
04

Content creation

  • Photography, shoot direction$600
  • Photography, full day$2,000
  • Photography, half day$1,400
  • Photography deliverables, full day, 80 to 100 stills plus 4 aerial$2,000
  • Photography deliverables, half day, 40 to 50 stills$1,400
  • Aerial photography, 3 to 4 views$1,800
  • Film, shoot direction$600
  • Cinematography, full day$3,000
  • Cinematography, half day$2,100
  • Film deliverables, full day$3,000
  • Film deliverables, half day$2,100
  • TalentFrom $600 a day
  • 3D perspectives, 5 marketing quality viewsPOA
  • 3D animation flythrough, 45 secondsPOA
05

Campaign

  • EDM package, 6 interactive designs$2,400
  • Additional EDM templates$600 each
  • Monthly social strategy, LATH GROUP brand$2,800 a month
  • Monthly social management$400 a month
  • Meta ad creative, 1 campaign, up to 8 creatives$1,200 a month
  • Campaign management, per channel$1,200 a month
  • Search, SEO and AI visibility$1,200 a month
  • Construction update video$2,400 per update
06

CRM and lead architecture

Enquiries arrive from the portals, the ads, the site and the agents, and by default they land in separate inboxes with nothing connecting them. The Sphere is the one place they all report into, and it is yours.

What flows in
  • Meta and Google advertising
  • The EOI form on the COVE site
  • Portal enquiries, realestate.com.au and Domain
  • Instagram and Facebook messages
  • Agent and referral enquiries
  • Calls and display visits
One record per buyer
The Sphere

Every touch a buyer makes is written to the same record. Who they are, where they came from, what they opened, how warm they are, and what happens next.

What flows out
  • Email and SMS sequences by stage
  • Retargeting audiences, kept current
  • Alerts to you and the agent
  • Approved templates for agents
  • One reporting dashboard
  • The database you keep
  • Internal systems audit$1,600
  • Platform setup and configuration$1,800
  • Database import and segmentation$1,200
  • Tracking and pixel rebuild$1,400
  • Capture point connected$350 each
  • Nurture sequence built$850 each
  • Pipeline and stages$1,200
  • Sphere platform$500 a month
  • Sphere operation$2,400 a month
Next steps

Tailor your proposal

Brand and naming
Print and collateral
Website
Photography
Film and 3D
Campaign
CRM and leads
One off$0
Monthly$0
Annual$0
All figures exclude GST. Print, advertising and production are quoted at cost. Nothing is committed by sending this.
Set up a call
Thank you, that is with us. Sav will come back to you on it.
Prepared by LOVR for LATH GROUP
Savannah Barber · savannah@lovr.agency